Privacy Policy

Effective Date: 06/01/2025

At ProAttitudes, LLC, we value your trust. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Moment, our AI-powered coaching assistant designed to help users track food intake, emotional eating triggers, and energy levels to build long-term healthy habits.

This policy applies to Moment, including all associated web properties, the mobile app, and related services offered by ProAttitudes, LLC ("we," "our," or "us").

1. Health Privacy

Some of the information collected through Moment may relate to your health (e.g., eating patterns, mood, activity, or medication use). In limited cases, this may be classified as Protected Health Information (PHI) and governed by HIPAA.

While Moment is not a medical device or provider, we take your privacy seriously and use safeguards consistent with HIPAA, even when not legally required. Please consult a licensed healthcare provider before making any medical or dietary decisions.

2. What Data We Collect

a. Information You Provide:

Name, email address, age range, general location (optional)
Food logs, hunger/fullness cues, mood check-ins
Health goals, journal entries
Assessment responses and milestone progress
Feedback submitted within the app

b. Information Collected Automatically:

IP address, device type
Usage data (e.g., log frequency, feature use)
Cookies and tracking (on web-based portals only)

c. Third-Party Integrations:

If you link services like Apple Health or Fitbit, we may receive data from them — you control what is shared.

3. How We Collect Data

When you manually log meals or complete habit check-ins
Through analytics tools (e.g., Google Analytics, Mixpanel)
From third-party platforms only if you connect and allow access

4. Why We Use Your Data

We use your data to:

Provide personalized AI-powered recommendations
Help track progress toward your goals
Offer behavior-based insights
Celebrate total deposits
Send encouragement, badges, or updates
Improve the Moment experience through usage trends

5. How We Share Your Data

We never sell your data.

We may share your data:

With service providers (e.g., hosting, analytics, OpenAI, Pickaxe, Go High Level) strictly for app operation
With coaches or healthcare professionals only if you connect your account
With trusted partners in de-identified, aggregate form only
If legally required (e.g., court orders or user safety issues)

6. Data Retention

We retain your data while your account is active or as needed to provide services. You may request deletion at any time via privacy@proattitudes.com.

Inactive accounts may be deleted after 24 months, with prior email notice.

7. Your Rights

Depending on your country or state, you may:

Request a copy of your data (Access)
Correct inaccurate info (Correction)
Delete your data (Deletion)
Receive your data in a readable format (Portability)
Limit how we process your data (Objection/Restriction)

Use in-app settings or contact privacy@proattitudes.com to exercise your rights.

8. GDPR, CCPA, and HIPAA Compliance

Moment is designed with privacy by design and complies with major regulations:

GDPR (EU): Request data deletion/export or withdraw consent anytime
CCPA (California): No selling of data; request access or deletion
HIPAA (if applicable): If part of a treatment plan, provider's Notice of Privacy applies

9. Cookies and Analytics

Cookies may be used on web pages to:

Track sessions
Understand usage
Improve features

You may disable cookies in your browser. The app itself doesn't use cookies but may use anonymous tracking for bug fixes.

10. Security

We implement technical and administrative safeguards, including:

Data encryption
Secure APIs
Access controls

No system is 100% secure. Please use a strong password and do not share your account.

11. Children's Privacy

Moment is not intended for children under 13. If you believe a child has submitted personal data, please contact us at privacy@proattitudes.com so we can delete it.

12. International Users

Moment is hosted in the United States. By using the service from outside the U.S., you consent to data transfer and U.S. laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by the "Effective Date" and announced via app or email if significant.

14. Contact Us

For questions, data requests, or feedback, contact:

ProAttitudes, LLC

Attn: Privacy Officer

Huntington, NY

privacy@proattitudes.com