You know what to do. You just don't do it.
Every night you promise yourself tomorrow will be different. Every morning you believe it. By 3pm, you're exhausted. By 9pm, you're in the kitchen again, negotiating with yourself.
Let's be honest about why you're here
You’re successful. Driven. Capable of anything you put your mind to.
Except this.
You’ve tried the apps. The trackers. The meal plans. The 30-day challenges.
You lasted what—a week? Maybe two?
Not because you’re weak. Not because you lack willpower.
But because every solution out there was built for someone with unlimited time, infinite patience, and a life that follows a perfect schedule.
That’s not your life.
Your life is full — meetings, messages, kids, deadlines, dishes, workouts you meant to start, and a brain that never shuts off.
You give everything to everyone — clients, colleagues, family — until there’s nothing left for yourself.
And somewhere between the morning rush and the late-night scroll, you stopped recognizing the person looking back at you.
Here's what actually happens
Monday morning
"This is it. Clean slate. I'm doing this."
Wednesday afternoon
"Just this once won't hurt."
Friday night
"Screw it. I'll start again Monday."
Sound familiar?
“I know exactly what to eat. I just… don’t.”
“I’m great all day, then destroy it at night.”
“One bad choice and I throw the whole day away.”
“I’m too exhausted to care by the time I get home.”
The problem isn't information
So why are you eating cereal at 11pm?
Because knowing isn’t doing. And willpower isn’t infinite.
The real problem? You’re trying to win a mental game with physical tools.
Calorie counting doesn’t address why you eat when you’re not hungry.
Meal plans don’t help when you’re staring into the fridge at midnight.
Trackers don’t stop you from ordering takeout after a brutal day.
Finally, something built for how you actually live
It's a real-time intervention system.
Text BBB what you ate. Like texting a friend. 15 seconds.
Get your Clarity Score instantly. Based on 7 factors that actually matter for energy and focus.
See one simple upgrade. Not a lecture. Not a overhaul. Just your next best move.
That's it.
No logging into apps. No searching databases. No measuring portions.
Just clarity when you need it. Accountability without judgment. Progress without perfection.
The voice in your head has a name
“You failed again.”
“You have no self-control.”
“Why even bother?”
“You’ll always be like this.”
That’s your Inner Critic. And it’s louder than any meal plan.
I’ve identified 10 distinct Inner Critic patterns. The Perfectionist who throws away the whole day after one “slip.” The Comfort Seeker who uses food as a reward. The Overdrive Samurai who’s too busy to eat until they’re starving.
Which one is yours?
This is what change actually looks like
Week 1
Week 3
“First time I didn’t throw the whole day away after eating a donut. Progress.”
Week 6
Month 3
Month 6
These aren't testimonials. They're text messages from real people who finally found something that works in their actual life.
Leaders like you are getting their edge back
Real Results from Real Executives
I built this because I needed it
I'm Evan Mestman.
For years, I helped executives crush it in business while their health fell apart. Including my own.
I knew exactly what to eat. I’d coached hundreds of people on it. But every night, I’d stand in my kitchen, exhausted, eating things I knew weren’t serving me.
The gap between knowing and doing was killing me. Literally.
So I built Better Bite Buddy. Not another information source. An intervention system.
It’s my brain, my methodology, my 20 years of experience—available 24/7, without judgment, right when you’re about to make a choice you’ll regret.
Because you don’t need another coach telling you what to eat. You need backup when your willpower runs out.
Built on science, delivered with empathy
- Energy density
- Nutrient density
- Processing level
- Inflammatory potential
- Blood sugar impact
- Micronutrient completeness
- Satiety score
But here’s what matters: You don’t have to think about any of this.
BBB does the analysis. You get one clear number. One simple suggestion. One step forward.
Complex science. Simple execution. Real results.
Your skepticism is valid
I've tried everything. Why would this work?
I don't have time for another thing.
Is this just for weight loss?
What about when I travel?
I'm already on Ozempic.
You've read this far for a reason
You’re tired of starting over.
Tired of knowing better but not doing better.
Tired of winning everywhere except here.
What if this time could actually be different?
Not because you’ll try harder. Not because you’ll want it more.
But because you’ll finally have the right support, at the right moment, in a way that actually fits your life.